Got great test results during your sale period? Don’t expect them to last year round

Scarcity in web optimization.jpgThe Black Friday, Christmas and January sales buying binge is finally over. You rolled out all your winning test results from the previous year, so they should have seen you achieve record conversion and revenue. You also got some great test results over the past two months, which you can roll out and make yet more over the remaining 11 months of 2016. Right?

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