One more resolution for 2016: Create a formal VoC program

Create a VoC program - Are you listening.jpgAs January winds down and most of the New Year’s resolutions have either become a habit or a memory, I thought I would offer one more resolution to consider for 2016: Create a formal Voice of Customer (VoC) program. 

 

In one of our breakout sessions during HP Engage 2015, Roger Lee (aka HP WFO Software’s own Dr. WFO) stated that about 66% of companies don’t have a formal Voice of Customer program. Based on my experience, that seems about right…

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