Forrester positions HP MediaBin as a versatile digital asset management solution

Forrester DAM Use Case Landscape - Cropped.pngGuest blog by Brian Weiss, Chief Technology Officer, HP Software


 


Most organizations are struggling to manage the flood of rich media moving through their networks on a daily basis.  To make it even more challenging, customer engagement channels have wildly expanded and marketers now need this rich content to create compelling digital experiences. As quickly as this volume and demand has spiked, niche solutions have cropped up to support tactical use cases…


Source: HP Marketing Optimisation